Introduction: Who Is Moriah Elizabeth?
Moriah Elizabeth is not just another content creator in the vast world of YouTube. She is a uniquely talented artist, author, and entrepreneur who has built an empire around DIY crafts, squishy makeovers, and her vibrant personality. With millions of followers across YouTube, TikTok, and Instagram, she has become a household name in the DIY and arts community, especially among young audiences and craft enthusiasts.
Born on November 14, 1994, Moriah first began uploading videos to YouTube in 2010. What started as a casual hobby soon evolved into a full-time creative business. She quickly became known for her “Squishy Makeover” series, where she takes worn-out squishies (soft foam toys) and gives them new life through painting, sculpting, and redesign. Her fun, colorful style and relatable commentary set her apart from traditional craft channels.
Her approachable, family-friendly tone, paired with extraordinary artistic talent, has made Moriah Elizabeth a positive role model for young creatives. Parents appreciate her wholesome content, while kids and teens adore her quirky humor, signature characters (like Pickle the dinosaur), and her “Create This Book” series.
The Rise of Her YouTube Career
Moriah Elizabeth began her YouTube journey in 2010, initially posting comedic sketches alongside her brother Sam and then-boyfriend Jordan. By April 8, 2014, she started transitioning into art-focused content with her first “Wreck This Journal” video, marking the beginning of a shift from comedy to creative DIY projects.
Her big breakout came in July 2016, when she uploaded her first Squishy Makeover video—a now-iconic format that would define her channel. Fans instantly fell in love with her upbeat personality, bold color palette, and ability to turn worn-out foam squishies into vibrant, collectible art pieces.
By June 2015, she had already announced her first book, Create This Book, further establishing her brand beyond video content. The success of the “Create This Book” series reinforced her reputation as both a craft influencer and published author.
oday, her YouTube presence is centered around creative projects ranging from Squishy Makeovers and Thrift Store transformations, to her “Create This Book” series, art challenges, baking creations, and entertaining Q&As. This diversified content mix—backed by a consistent upload schedule—helped her amass over 7 million subscribers and a dedicated, family-friendly audience.
Squishy Makeovers: A Unique Artistic Niche
One of the signature series that catapulted Moriah Elizabeth to creative stardom is Squishy Makeovers—a heartfelt blend of art, restoration, and self-expression.
What Are Squishy Makeovers?
In this series, Moriah rescues worn, torn, or “ugly” foam squishy toys (often received via fan mail or purchased cheaply) and transforms them into vibrant, visually appealing works of art. She uses fabric paint, sculpting tools, and even replaces parts to breathe new life into these soft toys. The process showcases not just artistic skill but also her love for upcycling and creative reinvention.
The Very First Episode
The inaugural episode, titled “5 Squishy Makeovers | Re‑Decorating Cheap Squishies”, dropped on April 27, 2018. In it, Moriah revamps five mass-market squishies using basic tools like fabric paint and polymer clay to patch holes, freshen up colors, and add charming details like sprinkles. That fun, hands-on makeover format resonated deeply with viewers and became the foundation of the series.
Why the Format Works
- Visual satisfaction: Viewers love watching transformations—from faded and broken to bright and cute.
- Relatability & accessibility: The tools and techniques are easy to follow, encouraging fans to try their own.
- Satisfying narrative arc: Episodes typically showcase the “before” and “after” in a way that feels rewarding and uplifting.
Ongoing Popularity
Years since its debut, Squishy Makeovers remains one of Moriah’s most beloved series. From basic cosmetic fixes to fully reimagined designs, new episodes continue showcasing her signature bright palette and bubbly charm.
Merch Lines, Mobile App & Brand Expansion
Moriah Elizabeth has successfully turned her online presence into a multifaceted brand, branching out well beyond YouTube.
Plush Toy Collections
In partnership with Bonkers Toys, she created a line of plush characters inspired by her original designs—like Pickle, Lemon, and Georgie. These sherub-like plushies, available in 6″ and 11″ mystery blind-box formats, debuted at Walmart and other major retailers, bringing fan-favourite creations into real-world collectables.
Digital Art Platform: Spark
In late 2022, Moriah launched Spark, a digital creative app developed with Night Labs. Spark provides tools tailored to digital painting and design, reflecting her focus on making art both accessible and fun. The platform gained traction quickly, leveraging her massive online community to reach new audiences and encourage artistic exploration.
“Create This Book” Series
Moriah has also published several “Create This Book” guided sketchbooks. These books combine prompts with interactive doodling exercises, encouraging readers to unleash creativity without needing perfection. These titles have cemented her standing not only as a digital creator but also as a tangible influencer in the DIY publishing world.
Her brand expansion—from plush toys to apps and books—highlights her knack for turning joyful DIY art into real-life products and experiences, giving fans multiple ways to engage with her colorful universe.
Moriah’s Influence on the DIY Art Community
Moriah Elizabeth’s impact on the arts and crafts world stretches far beyond her own channel—she’s reshaped how creators approach DIY and interactive art online.
Creating a welcoming, creative space
Moriah’s vibrant, no-fear attitude toward art resonates deeply with fans. As one write-up explains, she “empowers people to tap into their own creative reservoirs” by courageously sharing both triumphs and mistakes in her videos.
Redefining art content on YouTube
Her polished yet accessible video style—complete with time-lapses, close-ups, upbeat edits, and clear storytelling—has set a new production benchmark. One observer notes that she “set new standards for content creation in the realm of art and DIY”.
Teaching art through entertainment
Moriah’s tutorials go beyond simple demos. They introduce approachable techniques in painting, sculpting, and design, encouraging followers to try projects themselves.
Inspiring creativity with merch
Her plush toy lines (like Pickle, Lemon, and Georgie), blind-box collectibles, art kits, and “Create This Book” series bring her colorful DIY philosophy into fans’ homes. These tangible products “strengthen the connection between Moriah and her audience” by inviting hands-on creativity.
Source: Beacons / Sidequesttgc
Building a supportive community
Dubbed “Pickle People,” her fanbase thrives on interaction—through comment threads, live Q&As, and social sharing. They swap their own art, celebrate each other’s projects, and find encouragement in her authenticity.
Conclusion
Moriah Elizabeth has evolved from a humble DIY enthusiast into a powerful creative brand—one that bridges the gap between digital content and real-world artistry. From launching her YouTube channel in 2010 and pioneering the popular Squishy Makeovers series in 2018, to publishing the Create This Book series and expanding into toys, merch, and the Spark app, her journey exemplifies sustainable brand-building through innovation and authenticity.
She continues to captivate millions by promoting embrace of imperfection, accessible creativity, and community connection—principles that shine through her colorful videos, interactive guided books, and art-inspired products. Moriah’s ability to turn simple ideas into a vibrant, multi-platform presence proves that with passion and consistency, creators can build meaningful impact and long-term success—both online and beyond.
FAQs: What People Ask About Moriah Elizabeth
- What editing software does she use?
- She edits her videos using Adobe Premiere Pro CC, as noted on her YouTube “About” page.
- What camera does she film with?
- According to her FAQ, Moriah films using a Canon EOS series camera, although she doesn’t specify the exact model.
- When did she start making art videos?
- Moriah began sharing art-focused content around April 2014, shifting from comedy sketches to creative DIY projects.
- How can I send fan mail or squshies for her to makeover?
- She regularly invites fans to send mail—including old squishies—for her signature makeover episodes, often reminding subscribers during her Q&A and community posts.
